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Core Principle: Creativity & Openness

Creativity & Openness - Many successful creative people have the same personality trait in common: They Are Open To New Experiences. Psychologist define "openness to experience" as "the degree to which a person is willing to consider innovative ideas and opportunities". This runs along a spectrum: on one end, you have people who love novelty and dig the idea of doing new things and entertaining innovative ideas; on the other, there are those who like to stay with familiar ideas and tried-and-true activities.


Scott Barry Kaufman, the author of Ungifted: Intelligence Redefined identified factors that make up openness. They are:

  • Explicit Cognitive Ability

  • Intellectual Engagement

  • Affective Engagement

  • Aesthetic Engagement

Here at Buchanan Virtual Office, we foster an environment conducive to creativity and are supportive of the creative process. All team members and contractors are always heard and healthy exchanges of issues and ideas are always promoted. We VALUE and PROMOTE an office culture of communication.

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