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Buchanan Virtual Office Changes Their Brand

Gina Buchanan, COO of Buchanan Virtual Office


As many of you may have already observed, Buchanan Virtual Office is sporting a brand new logo and entirely new look. This marks a significant milestone in our journey, providing an opportunity to reflect on everything that the original Buchanan Virtual Office brand stood for and everything that we aspire to become as we move forward into an exciting future.

As you can see, it is not just our logo that has changed. We’ve changed our website, our social media, our messaging, and our focus to better reflect the way we help our clients to be more effective with their business. Our mission is a refined version of what we have always known best about ourselves: understanding that every client interaction is unique and an opportunity to enhance the experience, and provide customized virtual business management – that includes structure tools, and assist our clients with more time so that they can focus on their business, and as a whole BVO invests more in growing our skills, professional development, and our community.

Our Journey So Far

Since our founding in 2018, Buchanan Virtual Office has experienced GROWTH. We’ve become a trusted partner leading solutions and services for our partnered clients. Our journey started with a vision to create the kind of company that empowers individuals and teams to do their best work, based on trust, integrity, openness, and courage. Drawing from our experience in administrative support, bookkeeping, website design, and marketing and branding.

Today, we are bigger and better – our Buchanan Virtual Office family consists of highly trained and talented individuals and a growing portfolio that we are certainly proud to serve. We are now taking the opportunity to evolve our brand to better communicate the breadth of expertise that Buchanan Virtual Office truly represents with our refined value proposition and vision.

We’re excited and proud to announce our new branding and logo. It marks the next phase in our journey and a new opportunity to help your business to modernize, transform, and advance.

The New Logo and Brand – The Thinking Process Behind

Buchanan Virtual Office’s new logo and visual identity are inspired by our core principle and spirit of being a pioneer in leading our clients forward – not only helping them achieve their end business goals of GROWTH and excellence but also providing them with a service provider experience. It represents the four pillars of business – Administrative, Financial, Human Resources, and Legal.

The puzzle piece is executed in a simple but modern, timeless, and elegant style that has weight. If you look closely at how each one connects, this represents the four pillars – Administrative, Financial, Human Resources, and Legal.

The use of Cinzel and Muli Extra fonts demonstrates our boldness and makes a stronger representation of our unique vision for the company to be the number one choice for our clients’ modernization and transformation initiatives.

We chose blue to symbolize trust, imagination, and strength. This reflects our commitment to continuously innovate and evolve to serve you better – and for us – to achieve sustainable growth.

The New Message

We have also seen multiple new businesses starting and new trends surfacing; we recognize immediately that we are particularly skilled in many different areas of providing strategies, systems, and solutions for a multitude of business problems. This is why we rely on the pillars of our services and our driving force behind the current and future services and solutions.

Some Things Won’t Change

Behind the new look, we are still the same company and team (but much larger and more uniquely talented), dedicated to providing you with the best possible services and solutions.

We’re incredibly proud of the work that we do at Buchanan Virtual Office and thankful for our team, partners, and clients that have accompanied us in our growth. We owe this rebrand to all of you.

As always, if you have any questions, please don’t hesitate to reach out! Until then, keep an eye on Buchanan Virtual Office as we continue our growth.

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